What happens when you mix a Luke Bryan song with one from Eminem? Or take a Carrie Underwood ballad and infuse it with a touch of electronic dance music? It sounds like a riddle invented to enrage traditional country music fans
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It’s a fact that club DJs have known for years, and Nashville record labels and producers are now eagerly working to bring it to the mainstream. Remixing and mashing up songs is nothing new, but country is the latest genre to discover that behind a thumping techno beat sits a lucrative opportunity to breathe a second life into songs by turning them into dance tunes.
The concept has taken off recently, buoyed by the release of “Country Club,” an EP from longtime nightclub DJproducer Dee Jay Silver on which two scorned-lover tales (Carrie Underwood’s “Two Black Cadillacs” and Dolly Parton’s “Jolene”) get spliced together, while Alabama’s 1983 hit “Dixieland Delight” features guest vocals from Southern rap group Nappy Roots.
“Country isn’t some slow music about a lonely guy — it’s party music
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While pop versions of country songs have been around for years, producers say that blending elements together for a remix presents a different challenge. It’s about adding more accelerated dance beats, drums, maybe keyboard and electronic sounds — every process is different
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The dance mix concept is expanding from country nightclubs to bigger concerts. These days, the Rascal Flatts tour features a group called the “Dance Y’All” country crew consisting of dancers who get down to amped-up songs between acts; Miranda Lambert enlists a trio, Jukebox Mafia, to entertain the crowd with beatboxed remixes of country hits before she goes on stage.
Among those not surprised by this trend is DJ DU, who just celebrated his first commercial release, an electronic dance remix of “Little Umbrellas” by up-and-coming Nashville singer Sarah Darling.
“With the younger generation
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Scott Borchetta, president and CEO of the Big Machine Label Group, says the growth of dance-heavy music is a natural progression with the emergence of younger artists coming up through the ranks
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“When you look at the current crop of country singers who are getting traction the last couple of years, they grew up listening to hip-hop as well as country. It’s coming out in their music because it’s in their DNA,” Borchetta said. “Look at Florida Georgia Line — you listen to the cadence of a lot of their melodies, and there’s a natural hip-hop element to that.”
Florida Georgia Line, of course, is the new duo who saw the inescapable hit “Cruise” become even bigger this year with a remixed version featuring rapper Nelly. Likewise
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Both success stories underline another major reason for alternate song versions, beyond just helping people have a great dance party. Average Joe Entertainment CEO and longtime producer Shannon Houchins, whose flagship artist is Colt Ford — a country rapper who often guests on remixed country tracks — points out the new track can expand the fan base. Or, as he added: “You just doubled your profit by doing a remix.”
Borchetta’s label is behind the “Dance Y’All” project,
which features the new single “Two Step,” a song from Laura Bell Bundy with a rap by Ford that’s heading to radio on Aug. 19. Bundy
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“What the remix is doing is allowing people to freestyle to country music,” Bundy said. “It doesn’t require a line dance, it doesn’t require a partner dance, and it adds a beat. It has much more of a party vibe to it .?.?. and it’s widening the genre a little bit.”
Sometimes expanding the genre may seem a bit risky. A few weeks ago, Anthony Allen
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Still, Allen braced himself for unhappy listeners who might not like a heavier beat behind a Darius Rucker song. “I thought I would get e-mails saying, ‘Hey
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Instead, people warmed to the party-themed music at the end of the week. “We have had nothing but positive feedback from Day One,” he added.
Silver, meanwhile
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“I’m not trying to make a Deadmau5 version of Lady Antebellum,” Silver said. “That’s not country music.”
Jason Aldean’s “Night Train Tour” with Dee Jay Silver will be at Jiffy Lube Live on Sept. 14; Rascal Flatts “Live & Loud Tour” with “Dance Y’All” will be at Jiffy Lube Live on Sept. 28.
（Agencies）
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