While many people say that they dream of writing business books
nike air max 90 levně , seldom do they explain why. Let's consider such writing to see what might be gained. While there are more business books available than most people would have time to glance at in lifetime, it's still a distinction to have written one: --There are tens of millions of business owners and CEOs, and few write books. --Although hundreds of thousands annually receive MBA diplomas, only tens of thousands ever write and publish business books. --To be published by a leading business book firm is an honor enjoyed by only a few hundred authors each year. --The number of memorable business books is very small, increasing the significance of their authors. If you ask people to name all the business authors they can think of, the list will probably be a short one. The names may include famous academic authorities (such as Peter Drucker, author of "Management"), well-known former CEOs (such as Jack Welch of General Electric, coauthor of "Winning"), highly skilled consultants (such as Jim Collins, author of "Good to Great"), great motivational speakers (such as Tom Peters, coauthor of "In Search of Excellence"), and whatever other authors businesspeople have heard speak. Wouldn't it be nice to have your name on such a list of memorable authors? I'm sure that you are smiling just at the thought. Business author lists are typically short, because most businesspeople read few, if any, business books. Even if someone reads one or two a year (and that's above average), only a few such books and their authors will make a lasting impression. A business book can provide frequent reinforcement for perceiving deep expertise. If a businessperson continually uses a book's information
http://www.airmaxlevne2015cz.com/nike-air-max-levne.html , the volume will always be close at hand. Yet, you probably won't recognize most business authors whose books others continually use. Now, let's think about how many readers perceive any memorable authors. If a reader heard an author speak at a large gathering where many powerful people paid close attention, it's hard to escape the feeling that such an author is a celebrity who knows things that most businesspeople don't. Many young people have fantasies about becoming famous as singers, dancers, musicians, or athletes. Most such dreams seem hopelessly inaccessible to businesspeople . . . except for becoming a business author, a distinction that may still be within reach. So what is required to become such an author? It may be different from what you think. Imagine that you want to engage in business-related activities that require you to be an expert, such as teaching business students, providing consulting advice, being a keynote speaker at major business meetings, or training people in essential skills. As you may expect, prospects for such assistance are going to be a lot more interested in you after you have written a business book. In addition, those who find your book on their own are likely to seek you out for expert help in accomplishing whatever business purposes they have. So you'll start out on the short list of potential providers. Or if you have found a professional through word of mouth recommendations, you'll be much more impressed with that person if he or she provides an inscribed copy of a well-written book during your initial meeting. Now, let's also imagine that you discover that such a professional has a Ph.D. degree in the subject you need help with and that the professional's dissertation contains the world's leading knowledge on this important subject. Unless the professional is completely impossible to work with, chances are that you will engage the author. Who could be a better person to help you? As wonderful as such a result seems, few people stop to think that the difference between where they are today in their careers and having gained such distinctive recognition is probably just four to six years of part-time online academic work away. With success in such efforts
nike air max dámské levně , an experienced businessperson can earn a Ph.D. and author a book containing authoritative information and knowledge. Let me provide an example to show you what's involved by describing the experiences of Dr. Chris Gibson, a Ph.D. graduate of Rushmore University who is the author of "Franchising Exposed: A Definitive Guide for Anyone Looking to Buy a Franchise or Develop a Franchise Concept." While in college, he discovered a talent for business by doing a start-up as a Young Enterprise Organization's project. Rather than finishing college business studies, he took a banking job where he could earn the professional equivalent of a bachelor's degree during evening classes. After passing the requisite exams, the allure of banking paled during a time of salary freezes and layoffs. Dr. Gibson next turned his hand to advertising sales. After eighteen months of success, he joined in founding a company that provided audio-visual and recording services. The organization later expanded into music production with some success. Concerned about the outlook for recorded music, he sold his stake and successfully moved into business development for a small chemical company. His life took a new turn when his employer was acquired by a franchising firm. In this new environment, his background in finance, sales, and entrepreneurship allowed him to advance rapidly. Over the next five years he did well, becoming a CEO and a Vice President in three different franchised organizations, and began writing articles that appeared in industry publications. To build a firmer foundation for success, Dr. Gibson completed an online MBA program at Rushmore during which he started developing a business book about franchising. While engaged in MBA studies, franchising companies also began seeking his counsel. After graduating, he founded a consulting firm to provide such assistance. As he noted, "If a franchise business.
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